Job Description Full Time

We are looking for an experienced marketing leader to serve as the Director of Consumer Product Marketing for Instagram overseeing our Community Pillar. This individual will lead Instagram’s consumer marketing efforts related to Well-being, Equity, Foundations, and Growth. They will lead a team to develop breakthrough marketing initiatives that connect Instagram's consumer audiences to our products, while also thinking holistically about the growth and health of our entire Instagram community.
The ideal candidate will be a visionary leader who can drive both strategy and execution and cares deeply about Instagram's mission to strengthen relationships through shared experiences. They have a passion for enabling and maintaining healthy online communities that are safe and equitable. They are analytical and creative, highly collaborative, and will have a successful track record of launching & scaling mass-market consumer products or services that people cannot live without for a range of consumer power brands. A successful candidate will be a teacher and communicator, having extensive experience in people management, coaching and mentoring.
 

• Lead a high-performing team of product marketers and all aspects of consumer product marketing for the Instagram Community Pillar
• Support and scale a world-class marketing team by investing in and hiring excellent people, and supporting them with the resources and infrastructure to scale
• Work with Research & Analytics to generate quantitative, qualitative, and competitive insights to influence strategy and inform product roadmap, product positioning and go-to-market plans to ensure we're building products and features that add the most possible value to the consumer while protecting our community
• Lead the team in creating and driving effective go-to-market plans working closely with cross-functional teams to determine effective launch strategy and communications sequencing
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long term engagement
• Understand and effectively advocate for specific needs and sensitivities of underrepresented consumers in both developed and emerging markets around the world
• Tackle complex challenges with a strategic mindset and create thoughtful recommendations and action plans for solving them with product and cross-functional leadership

• 10 or more years of experience with team leadership, cross-functional team leadership, leadership, or team management
• 15+ years of experience launching & scaling consumer apps, products or services for a range of global consumer brands
• Experience developing and driving analytically rigorous online and offline marketing campaigns
• Experience motivating and challenging teams and individuals at all levels of an organization, both directly and cross-functionally

• Experience working on issues related to integrity, civic engagement, equity, and/or mental health
• Depth of expertise in growing consumer businesses through sustained engagement and acquisition
• International experience and knowledge of diverse cultural, social and business landscapes
• Understanding of digital and mobile video and the entertainment and technology landscape both in the U.S. and internationally
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